How to make your brand more visible and recognisable to AI-powered search tools In our last post, Why AI search is a big opportunity for small businesses, we looked at why AI search is shaking things up – and why it’s a big opportunity for small businesses who’ve often struggled to stand out in traditional…
The way people search online is changing… quickly! If you’ve spotted those little AI-generated summaries sitting at the top of your search results, that’s them in action. AI search is now front and centre, helping users find answers before they’ve even clicked a single link. If you’re wondering whether websites still matter in a world…
We live in the age of the instant answer. From AI chatbots that diagnose your sniffles before you’ve even sneezed, to virtual assistants who’ll write your emails, translate your menus and plan your holiday – the robots are well and truly out of the bag. It’s tempting, then, to think the humble website has become…
If you’ve ever logged into your WordPress site and found a weird comment about something you’ve won, diet pills, or some suspicious link that leads who-knows-where… you’ve already met your first spam bot. Even if your website doesn’t have a blog, or you’ve never invited people to leave comments, bots are still out there, crawling…
If you run a small business website, you might think hackers wouldn’t bother with you. You’re not handling sensitive data or running a massive online store. But the truth is, small business sites are prime targets for cyber attacks. Why? Because they’re often easier to break into, and hackers can use them for all sorts…
The dreaded abandoned cart… We’ve all been there, watching as would-be customers fill up their baskets, only to vanish into the digital night. So why do they disappear, and—more importantly—how can you bring them back? It’s important for you to identify the main reasons why people abandon their carts and then create a plan for…
In the world of business, one of the most powerful tools at our disposal is social proof. Social proof refers to the concept that people will follow the actions of others to determine the right course of action. This can come in the form of testimonials, reviews, endorsements, and even the number of followers or…
Dear All You might have noticed that I have not published a new post in the last two weeks. This is because I am knee deep in accessibility training and it is keeping me very busy! It is so much bigger now than it was a few years ago. Website tools have become more complicated…
Welcome to the third post in the Web Accessibility series. Up until now we have talked about what web accessibility is and why it is important as well as the legal implications of not having an accessible website. In this article, we will discuss some of the key steps that website owners and developers can…
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